Tourism Development

DLRCC develop a new Tourism Strategy and Marketing Plan 2017 - 2022

Monday, May 8, 2017
dlr County
Intro Text 

At this evenings Council meeting Dún Laoghaire-Rathdown County Council noted a new tourism strategy for the years 2017-2022. Following on from extensive consultation with a variety of key stakeholders and the establishment of a Tourism Steering Group the newly adopted strategy has identified three key thematic experiences, which maximise the assets of Dún Laoghaire-Rathdown and catering for the desires and interests of tourists visiting the county. ‘Urban Splash!’ (our maritime possibilities), ‘Between the Lines’ (our cultural and literature heritage) and ‘Well Worth the Climb’ (our upland and mountain natural resources) will provide opportunities for engagement with the natural environment and rich cultural heritage. These experiences target the preferences of the key tourist market segments visiting the county, including the ‘social energisers’ and ‘culturally curious’.

The Plan has five key objectives.

1.Enhance journey, sense of arrival and information at key arrival points to raise awareness of what is on offer to encourage visitors to stay, explore and return.

2.Connect and raise awareness of the network of key visitor experiences from the coast, the mountains, the towns and villages and connect the network of visitor destinations where possible.

3.Develop a suite of signature experiences – activities, products and programmes - to showcase the unique characteristics of the destination, meet the needs of its target markets and substantiate the overall brand proposition.

4.Collaborate with key stakeholders to develop an integrated tourism offer and effectively address key challenges to support the ongoing growth and development of the tourism industry.

5.Implement a new Marketing Strategy for the Dún Laoghaire-Rathdown proposition, leveraging the Destination Dublin brand to enhance awareness of the visitor experiences and attract more tourists to the county.

The vision and objectives are to be achieved through the implementation of our action plan.

Speaking of the Plan, An Cathaoirleach Cllr Cormac Devlin said,

This new plan is the culmination of considerable planning and consultation by the Council with the public and local stakeholders. As the document itself states it places Dún Laoghaire-Rathdown as a highly attractive and accessible tourism destination, steeped in culture and maritime heritage, combining breath-taking coastlines, inviting villages, towns and Dublin Mountains adventures delivering memorable and distinct experiences for visitors. The dlr Tourism and Marketing Strategy 2017-2022 provides a great platform for the Council to help showcase our abundant natural and cultural heritage and further develop our area as a genuinely top class destination”.  


The new Tourism Strategy takes an integrated approach to developing and promoting Dún Laoghaire-Rathdown as a destination for tourism, and aims to enhance tourism and its wider economic benefits for the county. It sets out a clear vision, objectives and key actions and projects for developing and growing tourism within Dún Laoghaire-Rathdown from 2017-2022


For further details please contact dlr Communications Office 01 2047090 / commsoffice@dlrcoco.ie