HR and County Development Board
Pop Up Shop Initiative
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- Pop Up Shop - Leaflet
(pdf - 491kb) - Pop Up Shop - Tenant Application Form
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Tenant Application Guidelines
Pop-Up Shop Initiative
Dún Laoghaire’s Pop-Up Shop initiative makes use of empty commercial property in the Town Centre to offer temporary low-cost space for community benefit, social enterprise and local business entrepreneurs. The initiative is an opportunity try out new retail or exhibition space that offers economic and social benefits to the area.
The main aims of the initiative are to:
- Reduce the visual impact of empty property in the Town Centre.
- Increase footfall and attract new visitors to the Town Centre by providing a range of exciting businesses, activities and exhibitions.
- Generate publicity for Dún Laoghaire Town Centre.
- Offer reduced cost space for community organisations, social enterprise and local business entrepreneurs to try out new ideas and/or reach new audiences.
- Showcase empty properties to potential tenants to help them be re-let.
The Pop-Up Shop initiative is hoping to support unique exhibitions, events and retail experiences across different premises. These can range from community groups, local craft workers, artists, business entrepreneurs and social enterprise. The activity must not contravene planning or licensing regulations or conflict with Council objectives. The initiative will seek to complement the existing and well established local businesses in Dún Laoghaire.
What’s the offer to Pop-Up Shop tenants?
Dún Laoghaire is offering low-cost space to local community organisations, social enterprise and local business entrepreneurs. Typically spaces are on offer for anything from a number of days to a month and can be used for temporary retail experiences, exhibitions and events. The tenant will not be responsible for rates and utility charges for the period of occupation. The tenant must take out Public Liability Insurance and pay the required fee.
How does this work?
Tenants will be expected to;
- Have public liability insurance for up to €6.5 million and indemnify the Council to cover their use of the premises.
- Have the necessary contents insurance and employers liability insurance (if required)
- Sign a Tenant Agreement agreeing to all conditions of use.
- Return the premises in the same condition they receive it in. Make good any damage.
- Ensure the shop is occupied and open during core business hours throughout the exhibition/event/retail experience.
- Include a retail element where possible.
- Acknowledge Council support and include the Dún Laoghaire logo on all publicity & marketing materials relating to tenancy.
- Provide photos and evaluation information at the end of tenancy.
- Pay a fee of €150 per week in advance for use of the property (will be charged on pro-rata basis if more than one tenant occupies a unit).
How do I apply to become a Pop-Up Shop Tenant?
Contact us and we will send you out an Application Form. You will be required to fill this out and return it with some of the following information;
- Who you are. Details of your business/organisation. Contacts details.
- Details of any other groups/organisations involved.
- Description of the planned use of Pop-Up Shop. Including possible retail element and exhibition (e.g. sale of goods/art/postcards/gallery etc.)
- Experience of delivering similar projects. Examples of previous work (include links to any relevant websites).
- Target audience for planned use
- Planned opening times.
- Preferences (if any) for location/size of unit.
- When and for how long you would like the shop.
Selection Criteria
Dún Laoghaire favours proposals that:
- Are appropriate to the shop and surrounding area
- Will attract visitors and increase footfall in the area
- Offer benefit to local residents and/or businesses
- Generate positive publicity for the area
- Are not in conflict with surrounding retailers
- Are innovative and demonstrate a high quality business offer, exhibition or event
- Will ensure the shop is open during regular business hours
- Are not in conflict with Council objectives and do not contravene planning regulations
- Are from organisations, businesses or individuals based in the Dún Laoghaire area. (Although other proposals will be considered)
Demand for Pop-Up Shop spaces is high so you may not get a space when you want it. Proposals that are flexible around timing, duration and location of shops are more likely to be successful.
Suitable tenants for the Pop-Up Shop initiative will be selected from submitted application forms by a panel, appointed by the Council.
Programming of Tenants
How far in advance we programme tenants for Pop-Up Shops will vary from shop to shop. We will generally try to give tenants a few weeks lead in time. In some instances we will be looking to fill spaces at very short notice. Due to the temporary nature of Pop-Ups there is a risk that shops may need to be returned to the owner at short notice if a long-term commercial tenant is identified. We will discuss this risk with tenants when programming shops.
Public Liability Insurance
Public Liability insurance is required to be taken out by all Pop-Up Shop tenants. It covers any award of damages to members of the public because of injury or damage to their property caused by a tenant. This is offered by most major insurers.
Contact details:
Pop-Up Shop
HR & CDB Department
Dún Laoghaire-Rathdown County Council
Marine Road
Dún Laoghaire
Co. Dublin
Email: popupshop@dlrcoco.ie
Phone: 01 - 2054317